Since 2010, Taylor has released a special edition for each album exclusively through Target.
To follow up the release of Swift’s new single “Look What You Made Me Do” and the announcement of her forthcoming record "reputation", Swift is gearing up for her big comeback by teaming up with Target for an exciting, exclusive release. Target is set to sell exclusive editions of the album and two collectible magazines made by Swift herself.
The new 72-page collectible edition magazines (Volume 1 and Volume 2) will feature personal poetry, photos, and artwork by Swift, as well as a behind the scene look at the making of the upcoming “Look What You Made Me Do” music video, a poster, and personal lyrics penned by Swift.