ABC's teasers for its fall 2017 lineup featured new Taylor Swift songs: "Look What You Made Me Do" and "...Ready For It?".

The promo for the latter featured then new song by Taylor Swift from her album "reputation" called "...Ready for It?" This was the second new release from the singer's highly-anticipated album, after lead single "Look What You Made Me Do" (which was also used in a Shondaland-themed ABC fall promo). The clips were basically a montage set to promoteSwift's tracks.

On November 9, 2017, one day before the release of the album, Taylor performed "New Year's Day" on "Good Morning America". This marked her first performance of the "reputation" era. GMA had gotten exclusive sneek peeks at several Swift projects since August, 2017, including a first glance at her record breaking music video for "Look What You Made Me Do".