By Sofia Mele for Billboard

Taylor has paired up with Fujifilm to create a special-edition instax camera, set to release in October. The square-shaped instant camera comes complete with Taylor's printed signature and "reputation"-themed graphics.

Using "Gorgeous" as the background track, Swift shows off her camera and its functions - including selfie mode, double exposure and "all kinds of things you can play around with." 

"I think there's something cool about having a photo you can tangibly hold in your hands right after you took it," she says, telling fans how she likes to keep photos in her diary when she's on tour. "It's kind of a really nice memento from good times."

Watch the preview clips below.

Source: Billboard