By Keith Caulfield for Billboard

Taylor Swift’s "reputation" album sold 1.05 million copies in the U.S. over its first four days of release, according to initial sales reports to Nielsen Music. It’s the first album to sell a million copies in a tracking week in nearly two years, since Adele’s "25" sold 1.16 million copies in the frame ending Dec. 25, 2015 (the album’s fifth week on sale).

"reputation" was released on Friday, Nov. 10, through Big Machine Records. It is Swift’s sixth studio album.

"reputation" is now Swift’s fourth album to log a million-selling week. It follows her last three studio efforts, which all saw million-selling opening frames: "1989" (1.29 million in 2014), "RED" (1.21 million, 2012) and "Speak Now" (1.05 million, 2010). Swift is now the only act to have four million-selling weeks, since Nielsen Music began electronically tracking music sales in 1991. (Adele has tallied three million-selling weeks, but all with the same album: "25".)

Notably, since 2012, the only acts to sell a million copies of any album in a week have been Swift and Adele. Swift did it with "reputation", "1989" and "RED". Adele's "25" bowed with 3.38 million, then sold 1.11 million in its second week and then 1.16 million in its fifth frame.

Industry sources forecast that "reputation" is on track to earn Swift her largest sales week yet. Its debut week could surpass her current high-water mark, logged when 1989 launched with 1.29 million sold in its first seven days.

In addition, in just four days, "reputation" is now 2017’s biggest-selling album in the U.S. It has surpassed the sales of the previous largest seller, Ed Sheeran’s "÷", which has sold 919,000 through the week ending Nov. 9, 2017 (coincidentally, Sheeran is also featured on "reputation", as a guest artist on the song “End Game.”)

"reputation" is set to debut at No. 1 on the Billboard 200 albums chart dated Dec. 2. If it arrives at No. 1, it will mark Swift’s fifth leader, following "1989", "RED", "Speak Now" and "Fearless" (2008). The top 10 of the Dec. 2 Billboard 200 chart is scheduled to be announced on Sunday, Nov. 19.

Source: Billboard